RESEARCH PAPER Example | Topics and Well Written Essays - 1750 words

Research Paper Example It can also work against mutual understanding and cause a frustration in dialogue. Stereotypes play incredibly significant roles aspects related to propaganda in the current society. Since stereotypes are generalizations of basic or complex applications that groups or individuals follow based on appearances, beliefs or behaviors? Although the world is quickly improving from old ways, stereotyping has proved a difficult aspect to eliminate. Stereotypes having existed since the beginning of times, it has been known to influence politics, religion, and the media. In the media, humans use stereotypes to show humor, show beliefs or even in describing others (Branston 23). In most cases, they bring about both negative and positive changes with impacts on the media viewers. The media more often than not mislead people because of the nature of using stereotypes and misinterpreting others. Never, the less, people in the society still have significant belief in them and still accept the storie s as portrayed. As stated above, media has the obvious stereotypes categorized in four groups that include ethical prejudice, racism, sexism and religious prejudice. Although other additions are based on fat people as slothful slobs, professors as absent minded people and those that are out of touch, journalists as people with scruples, politicians as unethical and sleazy, and students as arrogant and lazy boozers( Martin, 6). In my opinion, these stereotypes are created in the midst of people probably in different groups but the media plays the role of distributing, sustaining and demonizing stereotypes. In the case of sustaining, they embrace on continuous reporting that is based on referencing the stereotyped aspect, which in other cases could have vanished. In distributing, they ensure a small aspect or a characteristic of a group is widely known in the entire world causing each person to associate globally that aspect with the people, hence stereotyping. However, in my opinion, the distributing factor is beneficial to both the groups since the stereotyped group might seek to emulate the behavior as reported or choose to live as they used to (Hujer, 7). Demonizing is the worst form of media stereotyping since it involves, identifying a certain group for instance, a minority group and pinning down blames upon them. This is difficult when done to single individual or unclear groups. However, as soon as a group is identified, targeting them on certain specification becomes incredibly easy. In this case, the media success is all about selling out ideas to viewers and that which sells most is termed as the best, even if a type of stereotype. Since entertainment was launched on to the media services, they have continually build and created stereotypes as well as feeding onto them (Martin, 5). However, it is important to note that media has gradually changed from the traditional to non-traditional medias where two different paradigms are offered sets of interesti ng perspectives. In my opinion, those that were and are still referred to as stereotypes are not stereotypes anymore. When thought in the perspective of media, they are process centric progression strategies that are associated in the current world. This only proves that, the current world has turned to be that of uncertainty, change and flux and it is essential to have this perspective and take happenings similarly. There